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Parchedment allows you to immerse yourself in any book of your choosing. Using the power of AI, Parchedment pairs a specialty mocktail with the selected book, based of the characters, plots, and locations within the story. Each drink and book pairing sends the reader into the story in a new, multi-sensory way. 

Check out the Parchedment commercial here, & scroll down to see the prototype in action







Every month you select your book, Parchement sends a curated box including the book, jars of mocktail ingredients, sparking water, and a recipe card bookmark, custom designed for your chosen book. At $27 per box, Parchedment offers a new way to immerse yourself in literature on a deeper level, standing out from its competitors like Book of the Month. 
















Logo Ideation
First ConceptSecond Concept

Final Concept- Blue Heron




Final Logo



Branding for chosen book: Pride & Prejudice
Place of Importance
Sparkling Water Label



Jar Labels
     

Recipe Bookmark





Brief Brand Guidelines
  Fonts
Large Logo: Mrs. Eaves Roman Small Caps

Copy: Mrs. Eaves Roman Lining

Cursive Accents: Bimbo Pro
Colors
Eggshell White (fffff0)

Prussian Blue (172A3A)

Hunter green(386641)




Initial Research





The estimated startup cost for Parchedment is about $6800.
Each box would cost $17 to create, and could be marked up 75%, to sell for $27.


First Year Volume: 400 boxes each= $5729

Boxes w/Logo: 400 @ $4.24 each = $1696 (papermart.com)

Books: Avg $3 each, 400 books = $1200 (bookdepot.com)

Paper Bookmarks: 400 @ $1.80 each = $720 (vistaprint.com) free ship

4oz Jars: 1600 @ $0.19 each = $305 (alibaba.com)

Mocktails: 400 @ $3.75 each = $1500 (rough estimate)

Mini Candles: 400 @  $0.77 each = $308 (alibaba.com)

Tooling Cost: $470

Production/plate fee: $70 (papermart.com)

Web Platform: $400/year 

Shipping Cost: $573

estimating about 10% of product cost: $573

Warehousing Cost: $0

Financing cost:

Personal savings + investors

Legal/Patent/Business Registration Costs: $75

$75 business registration

Total Start up cost for Year 1, with 400 boxes = $ 6847

*important note: books get returned, so book $ isn’t lost